Key takeaways

Copy

Interesting tone of voice. Very friendly and casual. I guess that works for them.

Progress indicator

Where interesting approach, but honestly not sure if it’s the best one. It gives you an indication that there are only 3 steps and that you will finish quickly, but, those steps are actually sections that contain steps inside which are not marked.



So in the end, users have no idea of how long will the process take.

Control

Throughout the process, you always have the option of skipping answers if you don’t feel like answering. At the and you want to give your users control, it motivates them to move on with the onboarding.

Takeaway, gives users a sense of control, and it builds better engagement.