Key takeaways

Copy and interactivity

Engaging copy feels like natural conversation. Also, they are pretty clear in what they are communicating. Giving you information upfront so you know what to expect.

The only minus I would say is, they ask for a lot of information but do not describe the way they need it. Sometimes, users might get stuck with providing some info and they need just a slight nudge to move forward.

Takeaway, fluent language feels more engaging, and when combined with proper information, it works like magic.

Progress indicator

Since everything is more or less good, I wonder why they haven’t added a progress indicator.

Takeaway, tell users on-boarding has x number of steps and you are currently on this step. This transparency nudges them to finish and prevents drop-off due to perceived time commitment.