Powering Amazon Sellers with Smarter Insights

SECTOR

Analytics and Optimization Tools

SERVICES

UX Enhancement

SEGMENT

B2B

MARKET

About

Datarova is a SaaS platform that empowers Amazon sellers to optimize their business operations with data-driven insights. Their tools focus on tracking performance metrics, keyword optimization, and account management to help sellers maximize their growth potential.

Datarova stands out in the market with its comprehensive, user-friendly features designed specifically for Amazon sellers who value actionable data insights for decision-making.

Mission

Datarova faced the challenge of delivering an intuitive and visually appealing user experience for their robust platform. They needed a design solution that could handle complex features like performance tracking, keyword optimization, and team account management, all while ensuring simplicity and accessibility for users.

Our Solution

We designed a scalable MVP that translated Datarova’s complex features into a clean, easy-to-navigate interface. Highlights include:

Team Management: Tools to manage team members and restrict access to specific projects.
Performance Metrics Visualization: Advanced tracking with customizable filters, dropdown trees, and intervals for detailed analysis.
Error Handling and Feedback: Designed popups for account and billing notifications, error messages, and keyword suggestions to improve user interaction.
Billing and Subscription: Created intuitive pages for billing, subscription upgrades/downgrades, and retrying failed payments.

Process

We followed a user-centered design approach, prioritizing iterative feedback and refinement. A significant focus was placed on Design QA, where we rigorously reviewed and tested the development team's implementation of designs to ensure accuracy and consistency. This meticulous process ensured that critical features like saved filters, dropdown trees, and billing pages matched the intended user experience and resolved usability issues effectively.

Impact

Datarova’s new design has solidified their position as a user-focused platform in the Amazon analytics space. The MVP not only addressed immediate user needs but also set the foundation for future scalability. With streamlined workflows and intuitive tools, the platform is primed to drive higher retention and customer satisfaction for Amazon sellers.

Key Features

We redesigned Datarova’s platform to enhance usability and streamline workflows, focusing on critical features like the Billing Page for seamless subscription management, the BSR Tracker with intuitive color coding and clear intervals for actionable insights, Saved Filters to simplify task repetition, and Keywords Overview with improved data visualization and management. These updates ensure a smoother user experience and empower Amazon sellers to make data-driven decisions efficiently.

Billing Page

The redesigned billing page for Datarova simplifies subscription management with clear progress bars for usage metrics like projects, ASINs, and keywords. Notifications for exceeded limits encourage timely upgrades, while the payment summary and history provide transparency. Users can easily manage plans, ensuring uninterrupted access and informed decisions.

Best Seller Rank (BSR) Tracker

The redesigned BSR (Best Seller Rank) Tracker offers a clear, color-coded table for tracking product rankings over time, making it easy to identify trends and performance changes at a glance. With filtering, export options, and the ability to add notes directly to the data, users can monitor their products effectively and act on insights to improve rankings and sales. This feature empowers users to stay competitive and make data-driven decisions.

Keywords Overview

The redesigned Keywords Overview feature provides users with comprehensive insights into keyword performance. By combining detailed metrics such as visibility, average position, and distribution trends, users can track keyword rankings effectively. The interface supports easy filtering and customization, ensuring that users can focus on critical data points to refine their strategies. This enhancement simplifies keyword management and empowers better optimization decisions.

Design System

We completely restructured the design system from the ground up, starting with a solid foundation. This included cleaning up and reorganizing components, refining auto layout, updating styles and typography, and ensuring all components are perfectly aligned with the production environment.

Summary

This case study highlights the transformation of Datarova's platform through meticulously crafted UX solutions, emphasizing usability and functionality. Key features such as an intuitive billing page, advanced BSR tracker, versatile saved filters, and a comprehensive keyword overview were designed to streamline user workflows and enhance data accessibility.
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The outcomes included improved efficiency in managing Amazon seller data, heightened user satisfaction through clear insights, and a polished design that aligns with Datarova’s vision. This collaborative project underscores the value of design precision in elevating complex platforms into seamless, impactful user experiences.

Working on Datarova’s platform was a great experience. The challenge was transforming complex features like performance tracking, keyword optimization, and billing management into a clean and intuitive design. By focusing on usability and accessibility, we created a streamlined MVP that not only simplified workflows but also provided clear insights for Amazon sellers. It was satisfying to see how these design improvements enhanced user engagement and empowered sellers to make more informed decisions.

Fedja Djukic

Senior Product Designer